What is a Technical SEO Audit?
A technical SEO audit is a comprehensive review of your website's technical aspects that affect search engine visibility. It helps identify issues that may be preventing your site from ranking well.
Crawlability and Indexability
Ensure search engines can properly crawl and index your pages. Check your robots.txt file, XML sitemap, and use Google Search Console to identify any crawl errors.
Site Speed Analysis
Page speed is a crucial ranking factor. Use tools like Google PageSpeed Insights to identify performance issues and implement optimizations.
Mobile Usability
With mobile-first indexing, your site must work perfectly on mobile devices. Test all pages and fix any mobile usability issues.
Structured Data
Implement structured data (schema markup) to help search engines understand your content and potentially earn rich snippets in search results.
Conclusion
Regular technical SEO audits are essential for maintaining and improving your search rankings. Make it a habit to audit your site at least quarterly.